Plans & pricing

How Fluffifi pricing works

Everyone starts on Free. Upgrade to Paw Pass, Paw Pro, or Paw Pro+ any time - monthly or annual billing, with two months free on annual.

Aligned with the Feature Comparison matrix on the Upgrade page - single source of truth for plan inclusions.

Subscription, commission & listing limits

Subscription plans

PlanMonthlyAnnualSaving
Free£0£0-
Paw Pass£5.99/mo£59.99/yr2 months free
Paw Pro£19.99/mo£199/yr2 months free
Paw Pro+£79.99/mo£799/yr2 months free

Marketplace & Service Hub commission (per completed sale)

Applies to every completed sale on Fluffifi - both Marketplace product listings and Service Hub service offerings (one-off services and bookable sessions). The rate is taken from the gross sale value when Shopify confirms the order.

PlanCommission rate (products & services)
Free15%
Paw Pass15%
Paw Pro13%
Paw Pro+10%

Commission steps down as you upgrade: 15% on Free and Paw Pass, 13% on Paw Pro, and 10% on Paw Pro+ - the same rate applies to both product sales and service bookings, so high-volume sellers and providers keep more on every completed sale.

Payment processing (Stripe): about 1.5% + 20p per transaction, passed through to the seller on top of the marketplace commission.

Listing limits

PlanActive listings
Free1 active listing
Paw PassUp to 5 active listings
Paw ProUp to 25 active listings
Paw Pro+Unlimited

What's included on each plan

For a row-by-row breakdown across every module, sign in and open the Feature Comparison table on the Upgrade page - this list mirrors those decisions.

Free

No monthly fee.

  • Pet profiles + post to social feed
  • Buy from Marketplace + message sellers
  • Book services + message providers in the Service Hub
  • Track pet health (vaccines, vet visits, meds, weight, insurance, documents)
  • Read Knowledge Hub articles + forum content
  • Browse the App Directory
  • Map view access
  • Welfare Hub: explore PawPledge + welfare resources
  • RSVP to community events + reminders
  • Sell up to 1 active product listing
  • Offer up to 1 active service listing

Paw Pass

£5.99/mo or £59.99/yr (2 months free vs paying monthly)

  • Everything in Free, plus:
  • Post reels on the social feed
  • Calendar export for community events
  • Create community events (subject to admin approval)
  • Submit Knowledge Hub articles
  • Advanced pet health storage & reminders
  • Vote for charities
  • PawPledge supporter badge
  • Up to 5 active product listings (vs 1)
  • Up to 5 active service listings (vs 1)

Paw Pro

£19.99/mo or £199/yr (2 months free vs paying monthly)

  • Everything in Paw Pass, plus:
  • Up to 25 active product listings (vs 5)
  • Up to 25 active service listings (vs 5)
  • Bulk product listing tools
  • Bulk service listing tools
  • Business map listing

Paw Pro+

£79.99/mo or £799/yr (2 months free vs paying monthly)

  • Everything in Paw Pro, plus:
  • Unlimited active product listings
  • Unlimited active service listings
  • Advanced marketplace analytics
  • Faster product listing approvals (priority review)
  • Faster service listing approvals (priority review)
  • Priority community event review
  • Enhanced map analytics

Subscribe or manage your plan